U POWER
As of now, U-Power is the most popular Italian manufacturer of workwear and work shoes in the world.
Founded by Franco UZZENI in 2006, it is part of the U-Group (U-Power, Jallatte, and Aimont).
U-Power was founded quite recently (the production of work shoes started only in 2007) but its know-how and expertise were already deeply rooted, thanks to the competence and foresight of its founder.
U-Power work shoes and boots were an immediate commercial success.
These lightweight and flexible safety shoes characterized by an innovative design ware immediately welcomed by the global market.
Their great innovation started from the idea of a breathable toe cap (AirToe technology) that allows the feet to breathe inside the safety shoes, a garment that until then was not considered very comfortable.
Collections such as SK GRIP, U-GEL, CONCEPT PLUS, WINNER, THE ROAR, AND FLAT OUT quickly became must-have products for all those workers who needed to wear shoes that were comfortable, esthetically pleasing, but also safe.
After the great success of their footwear lines, in 2013 U-POWER launched its own clothing collection, under the management of Mrs. Michela.
Their collection of work clothing was characterized by an innovative and revolutionary Italian design with a youthful and functional look. In a short time, it enjoyed immense success
However, their great innovation arrived in 2018, with the first U-POWER RED LION collection.
The innovative Infinergy sole (made of an expanded TPU solution patented by BASF) gives their work shoes maximum softness and comfort, ensuring unprecedented stability and resilience.
The Infinergy material that is used in the soles of U-Power RED LION shoes has in fact:
Great elasticity
High resilience of the material
Lightness and flexibility
Strong resistance to thermal excursions
A never experienced before bounce rate (> 55%)
There are 3 U-Power footwear collections that currently use revolutionary materials inside the soles:
RED LION
RED CARPET
RED UP PLUS
Great media visibility was also given by a commercial starring the stunning Diletta Leotta in search of the U-Power man!
WATCH THE AD
https://youtu.be/jeDIB-d-TSU
WORK SECURE has always been an official reseller and distributor of U-POWER, AIMONT, and JALLATTE products.
Our stores in Ponte di Ferro (Perugia, Italy) and Ponte San Giovanni (Perugia, Italy) has always been RED LION POINT resellers
